The most important question to ask yourself when you create any content is who it’s for. Who is your audience? What do they hope to learn? What are they expecting you to say? What promise have you made in the title? And more than anything, what do you expect them to do as a result of having read, listened to, or watched what you’ve created.
When you write an article, you must ask yourself the same thing. Many people will tell you that you need to aim your writing at the level of an eight year old. No one will tell you if that’s because your reader can’t comprehend anything more complicated than that, or if kids of that age are so much more mature that they read at a higher level than in past generations.
In a way, it doesn’t matter. That’s because your target market may not be those who are eight years old or who are limited by that degree of understanding.
But, it does illustrate the fact that you have to decide in advance who you are writing for, rather than accepting the advice of others. You know your target market better than anyone else, and it is you who needs to think about them when you create anything for them.
What is your audience?
What are their needs?
What is an individual need of someone in your audience?
How can you write your article in such a way that it appeals to that one individual need?
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