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While it’s important to create lead magnets that people can’t live without and in a form that will be easy for them to obtain the promised benefit as quickly as possible, it’s equally important that you learn how to create them efficiently. This is especially true if you’re a solopreneur. You may have honed the…

I’m going to teach using an email campaign specifically to nurture leads and build relationships so that your selling system is more powerful and productive. Let’s get right into this. There are two components, but before I get into these two components, let’s talk a little bit about an email campaign. Remember, we’re talking about…

Before we get into some of the elements that belong to an email, we need to understand psychologically how and why this works. How do people gain trust in you online? People will begin to trust you online the same way that they’ll begin to trust you off-line. The same elements that go into building…

Although everyone does it, free products are still essential to getting people to join your list. They simply won’t do it now solely on the basis that what they might receive from you will be valuable. You have to give it to them to prove that it is, otherwise they have no reason to believe…

Now I’m going to give you some ideas on how to build trust and develop a relationship with an email campaign over a 14 to 21 day period of time. This email campaign is designed to build a relationship and sell your coaching campaign or another product over the first 14 days of your funnel.…

Lead magnets are an indispensable part of your business. They are something that Web surfers have come to expect: their email address for your lead magnet – your free product. The purpose, of course, is to persuade people to part with their email addresses. It’s a process commonly referred to as list building. But there’s…

What I have noticed over time is that if someone does not make the first purchase right away they generally don’t make a purchase for a while. What I’m about to share is interesting, but I have never tracked the stats on this to prove this conclusively across the board. What I’m getting ready to…

As every Internet marketer will tell you, it’s essential that you have a free product to give away to subscribers. It’s important because they expect you to do it, and also because it gives them an opportunity to see if the value that you’ve put into it is sufficient to make them want any more…

Free products are essential to any IM business. For one thing, people expect to get them. There is so much free information on the Web that if you don’t offer something beyond what they can discover with a cursory search, then your visitors will simply go elsewhere. But there is another reason why you must…

There are 7 triggers that build strong relationships and help you create trust in all relationships – including with your email subscribers. These are too crucial to leave out, and today we’re going to cover the final 5 triggers. We covered the first of the 7 triggers for powerful email campaigns in 7 Powerful Triggers…

Baby Steps Let’s say that you’re in the pregnancy niche and you help people in their first month of pregnancy. If someone does not go with you this time, when would they come back to you for a first month pregnancy coaching? The next time they get pregnant. Even if they like you, if they…

Do not miss reading 7 Triggers to Yes by Russell Granger. Let’s go over the seven triggers, because when you read the seven triggers you’re going to say to yourself, “of course.” After you say this, I want you to ask yourself if you’re using these elements in your email or copy. Most of the…