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Copywriting

How to Write a Sales Letter That Sells Without Hype

You want to help people – you’re in the business of helping people, right? I’m in the business of helping people. If anybody buys my book “Anybody Can Coach” I want their life to be changed. In fact, if they just read the introduction to the first chapter, their life is probably going to be…

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Why You Should Write Your Own Sales Letters

I’m assuming you’re going to write your own copy. You’re not going to outsource it – you’re going to write it yourself There are a couple of deep thoughts, big thought that I have on that particular concept: if when we’re copy writing, and remember copywriting can be: When we’re writing sales copy When we’re…

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