Product Creation
A Guaranteed Tactic to Beat Your Competition
One of the things that really drives me in my business is knowing that I’m held accountable for everything that I do. I value the relationship I have with my subscribers and clients. So I want everything I do to be the best. If I teach on something, I want it to be the very…
Read MoreHow to Create a Master Product Plan for Your Business
The very 1st thing that you’re going to do is to create a master outline of all of your knowledge in your niche. A master outline of all of your knowledge in your niche. This may take you several hours to do, but this will be well worth your time for the rest of your…
Read MoreQ&A On Creating Products for Your Funnel
Product creation should be easy. Of course you’ve got to have the knowledge and do the work to create the product, but it’s not complicated. I’ve shared my process with you (Click here for my method for outlining each of your products). It’s still a little intimidating to make a product, however. Here are some…
Read MoreLaunching Your Business with a Free Teleclass Series
This is a question I received from a new entrepreneur, and I thought it might help you: Question: I want to create a product using teleseminars like you suggested. I guess I should just say, here’s a teleseminar series on XYZ situation, and here’s the cost. But I’m really new, I haven’t worked with a…
Read MoreAdd Value to a High-Ticket Product By Adding Access to You
Let’s talk about what access to you could look like. Giving personal access to your expertise can take many forms, and each of them greatly boosts the value of your online course or product. Here are some tips for adding you into the mix: You could offer unlimited email access. Please, don’t allow yourself to…
Read MoreHow to Move Customers Through Pricing Levels in Your Funnel
Here’s the thing you need to know about pricing: you can go higher, you can go lower. I have found in many niches certain price points work very, very, very well. In the past I found that if you started out with a product that had a price of much less than $100, you tended…
Read MoreHow to Add a Coaching Program to Your Funnel
You’re probably familiar with a pretty basic funnel formula: a 1 – 2 hour initial entry product, then a more elaborate online course (generally 6-10 hours or so). Or half of that, or part 1 for $497, with some payment options – there are different ways you could mix it up but that’s the general…
Read MoreWhy You Need to Do Your Own Market Research
Now, at this point you may be asking, do I know if they’re profitable? You don’t. You don’t. Not unless you’ve got a good friend in the business. It’s the same thing as the pizza business. If you walk in cold, to the pizza joint, and you ask to speak with the proprietor, and you…
Read MoreCreating a Funnel That Grows With Your Business
We’re going to cover how to create a complete information marketing funnel – and how to do it quickly. The biggest trap people fall into with an information business is not having products. That’s what will hurt you the most. It’s easy to rely on affiliate marketing. Then your business becomes centered around other people,…
Read MoreQuick Tip: How to Use Your Problems to Create Great Products
Maybe when you first started online you were all gung ho, really excited about it, whatever. You’ve written 100 articles, you’ve created products, you’ve got 100 subscribers, you’ve answered a few emails. You do this for 90 days, you get done and you ask yourself, “Is this working?” “I’ve made a few sales, I’ve talked…
Read MoreTactics to Keep the Cash Flowing in Your Business
We’ll cover a few ideas to keep cash flowing in your business – starting with packages. Packages of trainings can create a big windfall in your business. If you’re in the IM niche, private label rights, or resale rights package, works really, really well. They work well for other big niches, like weight loss, survival,…
Read MoreMy Personal Upsell Formula
So, the formula that I use for the upsell. I want to give this to you. Because, I’ll tell you, there’s a lot of upsell formulas out there, some of them work better than mine. First: Why I Don’t Do Video Upsells If you’re doing the whole video thing, that I don’t do. And you…
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