Design Coaching Program Part 3 – Write Sales Letter
In addition to talking with people personally about coaching, you should also have a coaching sales letter.
The instructions for writing your coaching sales letter are identical to writing your product sales letter, so the lesson below is the same. However, I suggest re-listening to each part of this lesson as you write your coaching sales letter, as you will get new and different insights as a result of applying this lesson to a coaching sales letter instead of a product sales letter.
Note: It may be tempting to you to skip this step, especially if you don’t have a list yet. Please heed my warning: if you skip this step at this time, it will slow your progress the next few months.
You see, the next major step in working with me is going to be to begin driving qualified traffic, and build a list to sell to. If you DON’T have a coaching sales letter and of course your product sales letter, then when someone joins your list, they won’t buy anything. And frankly, what’s the point of building a list if you don’t have something for the subscribers to buy and enroll in? Sure, you are relationship building – but there are 2 parts to your relationship building: 1) to build the relationship 2) to provide trainings to your subscribers THAT THEY PAY FOR. And without a product and a coaching program, there won’t be any way to monetize your list. So you must have this in place first.
Take action, write your coaching sales letter this week!
Your next step is to write your sales letter:
(note: if you have faithfully done all the lessons so far, that training will sound familiar, as it’s the same as for writing your product sales letter. But I highly recommend starting from scratch and writing this letter using the instructions again, you’ll have 2 sales letters in your funnel in a few days).
Use the exact instructions in that teaching to create your sales letter –
As you know, I’m keeping these coaching lessons concise – and frankly on this topic – creating your coaching program – I could probably teach the entire 60 days on just this topic! But it’s just one part of building your business, so I’m keeping these lessons concise. But if you want more depth on creating your coaching program than you are getting here . . . I recommend my coaching program home study course – it’s over 17 hours of in – depth coaching program, and of course I’m partial – but it’s worth every penny:
— Sean Mize
P.S. Perhaps you have been thinking, I have questions for Sean. If so, you might be interested to know this: I do a weekly training call where I teach for about 30-45 minutes (sometimes longer) then I open the call for q and a – if something like that interests you, read this for more info (or to sign up):