First, you must know your market if you want to succeed in your niche.
I believe many digital marketers do. You’re either an expert already in your niche because you’ve been studying for a long time. If you’re not, step #1 for you is to become a guru in your niche.
How do you do that? Follow these directions, my method works, 100%. It works! Set aside 30 days or so for this:
Check out every book in your niche and read it
Buy the top 10 or top 20 in your niche from Amazon
Buy your competitor’s products
Go through these things, really study them
Also compare the table of contents / topics in each one
Just do it! I know sounds too simple to be true, but please, just try it, and you’ll be amazed at how fast you get to the place where you know more about your topic than 90% – 95% of the rest of the people in the world. That will pretty much qualify you to teach the other 90% – 95% of the people in the world. That’s in just 30 days. Within a few months of continuing to study, you should be able to position yourself as a bona fide expert. If you’re not already.
Okay, next step:
You’re going to outline the training you’d like to give your niche. You don’t have to spend a long time on this. It’s OK if you spend awhile on your first few outlines, but it will get easier for you.
Next step is to take that outline and teach from it.
That’s why you did all that studying if you didn’t know your niche well. You should be able to teach from the outline.
Okay, so you take the outline and teach from it. Record your teaching.
Now you have your product!
It’s simple! I hope this is easy for you to understand. Now it will also be easy for you to think: “Wow, this is too simple. It can’t possibly work.”
Please trust me, it’s exactly want I do in my business, and it’s exactly what other successful internet marketers do in their business. It’s not as complicated as so many of the marketers out there make it seem to be. Not necessarily on purpose, it just happens that way.
Because, we’re trying to create products to give you as much information as possible. For this article, I’ve attempted to do the opposite. I want to make it as simple and as concise as possible. Just follow directions.
However, it will not necessarily be easy. Doing that initial research may take time. Learning to outline quickly will take some practice. If you’ve never recorded yourself live it is going to feel really weird, and really odd, the first time you do it.
You may listen to your recording and find that you’re mumbling. You might find that you’re not clear enough in your teaching and you need to adjust your methods.
It will not be easy for you if you’ve never done it before.
Please take my word and just barrel through the first few hours, because once you’ve done a few hours of recordings, the rest will come very easily!
I tell you, the biggest thing that sidetracks people in this product creation process is that they get stuck on their first recording. My clients who do barrel through that 1st recording, and get it done become extreme successes because they got the 1st one out of the way. They see how easy it is. Then they do the 2nd, and 3rd, and 4th. And, each one gets easier. If you allow yourself to get bogged down in the 1st, you’re going to struggle. I don’t want you to struggle, just do it even if it doesn’t feel comfortable.
It gets easier, you get better, your products get better. But you’ve got to start with that first one.