As every Internet marketer will tell you, it’s essential that you have a free product to give away to subscribers. It’s important because they expect you to do it, and also because it gives them an opportunity to see if the value that you’ve put into it is sufficient to make them want any more from you.
But creating a valuable product seems to be a lot easier than naming it.
The tendency seems to be to identify it according to the solution, rather than the problem it solves. For example, Semantic Revolution Course. Does this tell you what the problem is?
Or Free eBook (I kid you not!).
Or, The Google WonderWheel. Makes wonder what it’s about. The question is, are you curious enough to find out? Does it feel like something that you’d want to spend time to discover?
Although each of these products may be the best things since sliced bread, it’s impossible to discover whether they solve your problem without going to the landing page to learn more.
You’re probably thinking that the context in which the link was found would make that obvious.
Not necessarily. For one thing there’s usually a limit to the number of words that can be used, and for another you don’t want your prospects to have to think about whether or not the product is for them.
You want them to know it.
You also need to make sure that you identify the right problem.
Let’s say that your prospects want to learn how to get subscribers by using Twitter. If you name your product, “How to Get Subscribers with Social Media”, then almost no one in your target market is likely to want it because they won’t know if it’s for Twitter, Facebook, or all a bunch of other platforms.
If you name it, “How to Get Subscribers with Twitter”, then those who want to use that platform will be attracted to your product because it addresses the problem that they want to solve.
You have to specify the problem. In this case, it’s how to use Twitter to do something. So the product name has to focus on it.
Anytime you create a free product, you must focus on the problem that you want to solve, and then name it accordingly. That’s because you want your prospects to be sure that it is for them.