The final step here is the 3rd month…
- The 1st month is research.
- The 2nd month is you buy your 30 ads (or 5, or 60, whatever your budget is)
By the way, if you run three ads your first month, two of them could flop. All three of them could flop. If that’s your budget, that’s okay. Just recognize that if all three of them flop, it doesn’t mean that this doesn’t work for you. That doesn’t mean that everybody in your niche is a liar and a cheat, it just means that the three that you happened to choose were the same three that would have been on the list of 30 that were bad ones. It’s just bad luck.
The more that you can mail (I like to start with a minimum 10), the better overall picture of what’s going on that you’ll be able to come up with.
- The 1st 30 days, research.
- The 2nd 30 days 30 mailings.
- The 3rd 30 days you’re going to go back and you’re going to find the best mailings that you did.
Find the top 15 people. You’re going to go back to those individuals, and say, “Hey, would you like to do another mailing?” And, assuming that they didn’t get too many complaints from their subscribers about your offer, they’ll probably take your money and do another mailing.
What does this mean? This means that every single month, after the 1st month, it doesn’t take a whole lot of work to run these solo ads. Over time you’ll just get a feel for which lists are good. You can keep joining lists and you’ll get a feel for the ones showing promise.
Over time, if you’ll do this diligently, spending an hour or two a week, you’ll be able to mail: 5, 10, 15 solo ads a week.
And, over time, you’ll get to the place where you’re only willing to mail bigger solo ads. So instead of running 30, 50 subscriber solo ads, you run 30, 100 subscriber ads. Then 30, 200 subscriber ads. Then 30, 1000 subscriber solo ads. This allows your business to grow organically and naturally over time.