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Reply To: When to Joint Venture

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Tina Fletcher

I think the biggest thing when you are going to promote a JV is to make sure it works for your list. If you are building a rapport with your people and then you send them to things that are not going to help them they will just stop trusting you and then won’t open your emails.

I know I have several people I follow and recently one started sending me to JV every email and not even giving me a reason why, just ‘canned’ generic email “hey I thought you would like this etc”. So I now don’t even open her emails anymore.

So JV is wonderful if it helps, give value, and solves a problem not just to make you money. This way your list will trust you and when you send the JV to them (especially on a launch when they are getting if from heaps of other lists) they will buy though you.

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