Reply To: Self-Doubt
Absolutely right, Sean.
Now here’s something that most people miss.
I did for a long time.
When we look at other people’s businesses, what we’re seeing are solutions.
That’s why it’s so hard to find a problem to solve.
We’re not looking at problems to begin with.
We’re looking at solutions.
So you have to exercise a kind of reverse thinking.
You have to ask yourself what problem they were trying to solve, and then think about why that was a problem.
For example, Uber provides an on-call taxi service.
Does that means that there weren’t taxis?
Not usually, though where I live you can’t get one at certain times of the day unless you reserve one in advance.
With Uber, you don’t have to do that.
And you’re not trapped in some kind of cartel where all the prices are fixed.
The UK has practically banned Uber; but you’d expect that because it’s a socialist society. Despite all the propaganda about creating an innovative society, this country really doesn’t want one.
The point is that you have to get in the habit of thinking about the problems that other people in your niche solved.
Then you can look at your list of problems and ask yourself what problem remains unsolved.
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy
