Claire Elisabeth Elliott
Guarantees give your potential customer peace of mind… and that’s what you want to give them if your goal is for them to purchase.
Just about every ethical marketer offers a guarantee these days. If you don’t, you stand the chance that a potential customer will wonder why and decide it’s better to not purchase. Most people will not go to the trouble to return unless there is a real problem. Just consider it to be the cost of doing business.