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Reply To: Effective Guarantee

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Guarantees give your potential customer peace of mind… and that’s what you want to give them if your goal is for them to purchase.

Just about every ethical marketer offers a guarantee these days. If you don’t, you stand the chance that a potential customer will wonder why and decide it’s better to not purchase. Most people will not go to the trouble to return unless there is a real problem. Just consider it to be the cost of doing business.

♥ Coach Claire

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