I’m thinking that a platform is how others know and recognize you. So if your website, membership, emails, videos, social media messages all “give off” the same “message,” then it becomes a platform. For example, when traditional book publishers consider taking on a new author, they look at the author’s “platform” or presence online and/or offline – to see if there is one before committing to a contract.
When platform is used in “which membership platform do you use,” it is a technical term – and totally different.
I think 🙂
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