Reply To: I need your help
As with anything in marketing, Bruce… focus on the benefits, not the features.
Don’t tell people what you can and will do, show them how they will benefit from having hired you to write for them.
People only care about how they will benefit from what you do, not how good it is, or why it’s the best thing etc.
So, for instance, NOT “look how great this sales letter is” BUT “think of the huge jump in sales you will get from my unique brand of sales letter”
