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Leslie Leftley

Hi Bruce,

As Donna alludes to it’s all about “them” (the potential customer/client), and their aspirations. Using your undoubted writing skills, paint a picture in their minds as to how the future will improve for them when their own brand is magnified and status within their business sectors enhanced. More trust and connection made with their clients, leading to more brand awareness and an increased ROI.

I am in no doubt that you, Bruce, can imitate the voice/style/image of your client, but at the same time differentiate their offer from the crowd, by Presenting a unique selling proposition, on their behalf, to put them ahead of the game. Positioning within the market, as you are no doubt aware, is crucial.

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