Preneurs Helping Preneurs Get Noticed

Reply To: Do You Know Your Ideal Customer?

Home Page Forums Ask Anything Do You Know Your Ideal Customer? Reply To: Do You Know Your Ideal Customer?


Malik Ahmad

I find that if I don’t create my avatar, I don’t hit my markets sweet spot.

If I am selling weight loss products for example, I create an avatar based on characteristics that I can rank for (I am still a seo guy) and groups that are hungry. While the weight loss niche is huge (and some of the people will be motivated to take action a vast majority will not be ready) and I could go broad and target millions of people (also tons of competition), I prefer to target brides to be, who want to lose weight in 6 months or so for their wedding (they are definitely motivated).

If I did my avatar right I know my customers pain points, their likes, if they prefer to learn via ebooks/videos/services. If my niche spends money or if they are freebie seekers.

7 Figure Marketer Reveals...
The Exact Blueprint He Used To Go From $0 Online To Millionaire Marketer In Just A Few Months! Get My FREE Guide.

2 users thanked author for this post.
Skip to toolbar