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What about specializing in persuasive writing techniques?

Then you could market it as, “learn the psychology of selling to people through writing”. You know, teach about the basic drives and desires which make people motivated to buy.

You could have upsells of “advanced psychology techniques to add to your writing,” and done-for-you packages where you actually offer your writing services to them. (There’s a site I am thinking of that offers writing services…can’t remember the name, but they charge a hefty amount…so much per page written for you. And I’m sure they make a nice living doing so, too.)

And of course, 1:1 coaching for people who already have a vision and want some advice on tailoring it for greater sales to their own product or service…

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