Scott- Everyone always wants a good ROI and we (in Internet Marketing) always tend to forget ‘old school’ stuff like penny shoppers and even business cards. Thanks for the reminder and I think it is something that I need to REALLY put some effort into because ROI from IM stuff is sometimes way lower than tried and true methods…especially if we figured in the time we put into some of the IM efforts and put a dollar amount to what our time is worth. Thanks again.
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