I totally agree with Sean. Guarantees HAVE to be specific for a product. Yes, Clickbank requires a guarantee but if you’re selling on another platform or just through your own site a guarantee may help if people don’t know you but if they do it won’t matter. Once you get known for putting great products together, people won’t NEED a guarantee (except those new to your products). If you look on the refund statistics for both warrior plus and jvzoo you’ll see very quickly who has products that are good. There are some big name marketers who I would never promote anything for because their refund rates (sometimes as big as 10%) say they have great sales page copy but not so good of product once it is delivered. That’s just not something I would want to become known for. I think it’s all about testing as well as building a trusted client base.
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