Great info from Suzanne. Here’s one more thing to consider. SEO is a pretty hard ‘game’ but links to your website and product are never a bad thing when it comes to ranking you higher so more people find you. When you get reviewed, just make sure it comes with a link to your site and consider what it cost you to ‘give’ them a review copy (only a couple minutes if it is a digital product). The more you get your name out there the more people will find what you have to offer.
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