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Most of the titles I would have suggested have already been mentioned.
A lot of those mentioned above are classics and evergreen also.
May I also add, in no particular order: “The Ultimate Sales Letter” by Dan Kennedy (This guy needs no introduction)
“The Ultimate Marketing Plan”…also by Dan Kennedy
“Watertight Marketing” by Bryony Thomas (This lady really knows her stuff)
“Sales Letters that Sell” by Drayton Bird (He’s a wise old owl of the old school, but still at the top
“The Diamonmd Cutter” by Geshe Michael Roach and Lama Christie McNally (Based on ancient Tibetan
writings for strategies on
achieving financial and
personal success. But it’s
much, much more than that)