You can influence who chooses to involve themselves with you (optin, buy, etc) by using language that appeals to that gender.
Of course you aren’t excluding the other gender, but you can influence who responds.
What is really happening is that people are responding based on their reaction to your words . . .
so if a woman responds to a testosterone-driven ad . . she may operate more like a male psyche . . .
and if a man responds to a serotonin – driven ad – he may operate more sensitely . . .
I’m not an expert at this, but Beverly Taylor is . . .
Her download is powerful: Gender Brain Science
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