Core Implementation Model: What Are You Selling?

This question is really for Sean, though anyone in the forum is welcome to comment, too.

I’m reading the document called the Core Implementation Model.

Things are becoming clearer, though I’m not there yet.

The thing is that I’m struggling a bit to know what I’m selling.

I know what I’m good at, and I think I understand how people can use it, but even though I’m a writer, I don’t fully understand how to express it.

And when I look back at all those years trying to figure things out, I can see that the reason I struggled to write content and especially to create products was because I hadn’t clearly understood what I was selling.

Then, to top it off, I couldn’t get my head around the technical stuff.

So I’d work on one for awhile, and then shift to the other, and then back to the first one.

Now I’m a bit stuck.

I’m only on page 16. Trying to fill out the statement: I am DETERMINED to build a business that [and even though I want to ghostwrite, I don’t know what to say] . . . and changes lives [by – I don’t know, saving them time? promoting their business? . . .

If it’s unclear what you’re selling, then it’s impossible to know how you’ll change lives.

Over to you . . .