The Worst Thing In The World That Can Happen

Ha, Ha, Bruce…I know it seems that way.

I am not an Oprah expert, wouldn’t have even watched her old show, but I had a babysitter that did and it was always on when I picked up my kids. It takes a while for them to gather their things, finish their snacks, etc. I found I could converse about her show to the secretaries at work.

She had the people with the new book on, the people with products and services, but she also had the people on that had a wreck, was paralyzed, fought their way back and walked across the stage for their graduation or they mailed 1,000 cards a month to people in nursing homes, or was working to get on the Olympic team while going to school and raising their younger siblings after their parents died.

I read a marketing article and then listened to the seminar once about “Your Oprah Minute” are you ready for your Oprah Minute? Do you have your elevator speech ready? and so on.

There were two points, one that everyone sometime is in the spotlight, if that spotlight came on you and what you do are you ready?

The second point was, when you are ready, how do you create that spotlight?

And he said that the worst thing that can happen to anyone with a product or service is to be on Oprah and not have anything to sell or anything to offer to show what you do to change the world.

For an exercise he said, Oprah called, she says you will be on the show tomorrow, are you ready?

Because if you aren’t ready for Oprah, then you aren’t ready for the world.

I thought it was interesting.
Something to clarify your thinking and motivate you.

best,

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Mark Rhodes