When to Joint Venture

You have to be really careful with JVs, Scott.

You’re correct. The right ones can be very profitable.

But there has to be mutual value, enormous trust, and great chemistry first.

Make sure you’re symbiotic. Natural relationships make good business. Forced relationships leave folks scratching their heads.

I think the biggest thing when you are going to promote a JV is to make sure it works for your list. If you are building a rapport with your people and then you send them to things that are not going to help them they will just stop trusting you and then won’t open your emails.

I know I have several people I follow and recently one started sending me to JV every email and not even giving me a reason why, just ‘canned’ generic email “hey I thought you would like this etc”. So I now don’t even open her emails anymore.

So JV is wonderful if it helps, give value, and solves a problem not just to make you money. This way your list will trust you and when you send the JV to them (especially on a launch when they are getting if from heaps of other lists) they will buy though you.