New Project, Any Ideas?

I am working with a benefits company, a broker and an Employer Assistance company in a joint project.

I am wanting to promote this program to businesses in my state and even surrounding states, but not across the nation. At least not yet do to licensing and distance constraints.

I have a website. In the past for local promotion I used business cards, fliers, meetings, groups to promote the website and then the website gave info and promoted the business.

Any ideas?

Thanks,
Scott