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There are two additional elements that you need to have in your campaign. The first element is creating an expectation of worth. There are a few different ways that you can do this without selling your prospect. For example, let’s say that you want to create an expectation of a worth of $200 per hour.…

Many beginning information marketers come to me with this question: “How do you know which order to place the emails in your autoresponder sequence in? And how do you know when to tell those emails to go out? Why do you send certain content pieces at certain times?” Here’s my answer: What I do is…

When should you share in your emails? Here’s what I think: my faith is important to me, and what I’ve discovered just in the course of teaching people what I know, because this is so important to me, it tends to come out from time to time. I make reference to it. I just made…

There are several different types of emails you can use in your campaigns, and one is the question email. The question will be related to your niche. We’ve talked about this a couple of times, but I want you to understand how powerful this is. Let’s just say that you’re in the psychology niche and…

There are a few different things that go into writing an interactive email campaign. An interactive email campaign is one in which when you’re communicating with your subscribers; you’re mimicking and offline relationship through the process of interacting with your subscribers. Creating Emotional Connection A good emotional campaign takes your emails from being one sided,…

If you look at the very beginning, because this is where our focus is, the first 14 to 21 days, this is where the bulk of our sales is come in initially.  Our very first engagement campaign is likely going to be the first engagement campaign that goes before our launch series. The first engagement…

What about launch e-mails? Here’s what I do, I have a special launch e-mail that I use, and I’m going to tell you what that e-mail looks like. It works really, really well for me. I believe I learned this, I believe Jason Parker taught me to do this, a LONG time ago. And, I…

Now that I have taught you the psychology of how to do these emails, let’s discuss how we can run these in a sequence. Let’s brainstorm some patterns. Let’s say that we start our sequence out with a statement and a question, the next email could be another question, then a follow-up question, followed by…

When someone joins your list, they get all of our emails. They get our download email, a credibility content email, then a PDF download email that shows people how strong we are in our niche. Then on the fourth day we could send out a homework assignment, then a deep question, then a follow-up question.…

Engagement emails are powerful pieces to add to your email campaign because they get your subscribers to interact with you, and that builds trust and creates a bond. One of the engagement emails that I absolutely love is the homework email. A homework email will take this to the next level. Because not only does…