Create the Right Giveaway For Your Funnel or Business

All of the giveaways in your giveaway funnel are related. This should be by design rather than by default. In fact, if it happened accidentally, then they probably aren’t as related to one another as you think they are. That’s because you need to fully understand the relationship that they have with one another.

You choose your niche, decide what giveaways will serve it the best, and then create them. But you don’t create a bunch of giveaways and then ask yourself who could use them. There a people who do that, but they don’t sell much.

So having a funnel with giveaways that all contribute to the same whole is fundamental to having a business.

But you also have to make sure that the free giveaway you offer is consistent with that funnel. There’s no sense in creating several giveaways that solve one problem, and then trying to entice people onto your list by fixing a different one. If you do that, then you’ll find that one of two things will happen: Either no one will join your list, because the free giveaway is unrelated to the content that took them to your sign-up page, or the people that sign up on the strength of you free giveaway will discover that none of the giveaways you offer are relevant to your problem.

So the key question is how do you make a free giveaway that’s relevant to your business.

There are probably several ways to do this, but here are a couple of suggestions.

The first is to take one of your giveaways and simply give it away. Your free giveaway ought to be worth real money in any case. What better way is there then to give away something that you had planned to sell?

A second way is to produce what amounts to a sample platter of what you offer. If you have seven giveaways in your funnel, then you teach one level deep on all seven and then give it away as your free giveaway.

Most restaurants have such an item on their menu. It has a bite or two of a few of the most popular items plus a couple that are new or perhaps less popular.

You could do the same thing. Create a giveaway that draws on parts of a few of your key giveaways. This will give your prospects a representative taster of what you can offer them.

How to Use an Unannounced Free Giveaway to Build Trust and Loyalty