I have only one problem with content marketing, and it is not producing content, for if you wake me out of a deep sleep, I can easily write 5 articles and shoot 10 YouTube videos, and then go back to sleep. My problem is finding what free item that visitors want and are interested in exchange for their email to get on my subscription list.
The easiest way to do this is to make a list of the top 5-10 things people struggle with in your niche.
Then create something that helps them with 1 or more of those things.
Maybe an ebook about one of the things.
or an ebook with a page each about all 10 things.
Or a video about one of the things.
Or a video about all the things.
You can see where this is going.
This is all about offering value to the subscriber.
If YOU are looking for information on something, what would be useful to YOU?
The giveaway should be immediately implementable for the person – step by step, etc.
It shouldn’t be something that just sounds good or is quirky, instead it should be specifically addressing the prospects problems.
And of course it should be written or recorded such that when someone reads or listens to it, that they immediately see that you are the expert.
Hope this helps,