If you’re going to build an email list, then you’re also going to have to create a free giveaway that is worth having. It has to be something that people want so badly that they won’t hesitate for even a moment to give you their email address. And if you use a double opt-in, and most people do, then you want your prospects to be glued to their inboxes, eagerly waiting for the confirmation email to arrive so that they can get it.
How many free giveaways have stirred like that?
If you make that your goal, then you’ll have a much better chance at producing something that will get the attention of your prospects. And anything less than that will simply be ignored. You may get a lot of visitors, but that’s all.
It will be like all those stores that you visit in the mall. Even before the greeter has a chance to say “Good morning. Welcome to . . .” you have said, “I’m just looking.”
The essence of the free giveaway is in the giveaway funnel. As you know, your giveaway funnel consists of giveaways that collectively solve a big problem and whose parts solve smaller one. You may have dozens of giveaways in your funnel or only a few. It doesn’t matter.
What does matter is consistency. There has to be a central theme, a definitive problem that troubles your prospects and which your giveaways uniquely solve. That’s not to say that you’re the only one whose giveaways solve the problem. What it means is that you solve them in a way that is unique to you. It’s your personality, your presentation, and your teaching. You haven’t simply copied it from Guru 1, 2, or 3.
One of the problems that Internet marketers face is creating a free giveaway that is inconsistent with their giveaway funnels. The giveaways in the funnel itself all “hang together”, but the free giveaway is a sort of orphan. It may be valuable in and of itself, but it has little to do with the central theme of the giveaway funnel itself.
And the problem with that is that prospects who visit your site do so with the understanding that your free giveaway will lead them naturally from the content that they saw elsewhere online to that giveaway and onto your list where they can get access to other similar giveaways; ones that solve the problem that you originally addressed.
But what happens is that the free giveaway is unrelated to the core of the giveaway funnel. That confuses visitors, and they don’t sign up because they don’t see the connection.
You must make the connection for your prospects, and you can do that by making sure that it is consistent with your funnel.
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