Don't Make This Internet Marketing Software Mistake

One more thing I want to share with you before I reveal some of the service names.

Some people like to get all of the technology perfect. They want the perfect software that works exactly perfectly. They want it to be technically perfect. They want to understand it perfectly.
They may be willing to spend 20 hours a week to get the software perfect. But they’re not making the money that they want, and they’re not changing the lives that they want.

They nitpick over that “perfect” software instead of spending 15 minutes a week on software that’s not perfect, but gets the job done. They’re spending 20 hours a week because they just love the technology aspect of things.

By the way, if that’s you, there’s nothing wrong with that!

Think about it – maybe when you were a kid, your hobby was model locomotives. You just loved to take them apart and put them back together, that’s your hobby. If your hobby is having highly technical parts of your business, and you just like to play with them and have lots of complexity in your business that’s a wonderful thing – that’s your hobby.

But if that hobby isn’t changing people’s lives, and you want it to. And if that hobby isn’t making enough to put bread on the table, and you want it to. And if that hobby isn’t making enough to move into the house you want and buy the car that you want. If your hobby isn’t allowing you to change as many lives as you believe that you should be. If your hobby is holding you back.

Your technology hobby is holding you back from being able to grow your business to the place that your purpose demands it. To the place that maybe God wants it to be. To the place that your wife and children, maybe your husband, would want it to be. Is it a wise thing to continue to be married to complex software that you love, but is holding you back from doing everything else in your business?

One of the things that I talk about sometimes is this idea that entrepreneurs have a special mix of some traits, like risk taking, and creativity, and hard work. If they have traits like perfectionism, getting caught in complexity, and “hobbyism” – and they’re missing the traits of risk taking, scale, hard work, drive, etc., then they generally don’t become extremely successful. Now some of them become successful by partnering up with someone who has all the entrepreneurial traits, and they’re more like the brain behind it. They’re the complex person behind it – or they’re the creative person driving innovation.

But if you’re just creative, and you really want to make money, you have to learn those other traits.

If you’re just complex and technological in nature, you’ve got to learn those other traits.

Many people are successful offline for 15 or 20 years. They’re a software programmer, or they’re a manger for 15 or 20 years, or whatever they’ve excelled at. They get laid off, or they retire.

Then they think they want to be an entrepreneur. At 50 years old, they decide they want to become an entrepreneur.

They think about being successful as a software programmer. Or successful as a manager. Or even successful as the vice-president, or CEO. They think, “I should be able to be successful as an entrepreneur.” But they may not have those entrepreneurial traits.

This training is not about developing those entrepreneurial traits. There’s lots of books out there that will teach you how to do that. There’s lots of resources on entrepreneurialism. They usually don’t talk a whole lot about being complex, or technical, or having the latest amazing software.

Maybe I’m rambling a bit, I tend to do that sometimes. I want to make them personal enough
that it changes your life. I want you to realize that you can’t get tied up in the technology when you’re supposed to be changing people’s lives.