Mastery Lesson 29 – Add Emotional Element to Coaching Sales Letter
Once you have written the sales letter as described in the last lesson, it will be missing one critical element: emotional connection (when I recorded that training I just didn’t teach it). When I realized my mistake, I recorded another training to add that component. So next listen to this training:
Adding in the Emotional Component of Your Sales Letter
then write as directed in that training, and add it to your sales letter.
And of course, like I said, this is the same information as I taught in the lesson about creating the product sales letter – because the process is the same. Because these lessons are designed to be sequential and the idea is that you do the homework and study each day and over the course of the 60 days you have your entire foundation in place, so not wanting to rush this or skip this just because it’s the same process as with the product sales letter.
Once you’ve written this letter, you will be ready to start enrolling clients in your coaching program!
As you know, I’m keeping these coaching lessons concise – and frankly on this topic – creating your coaching program – I could probably teach the entire 60 days on just this topic! But it’s just one part of building your business, so I’m keeping these lessons concise. But if you want more depth on creating your coaching program than you are getting here . . . I recommend my coaching program home study course – it’s over 17 hours of in – depth coaching program, and of course I’m partial – but it’s worth every penny:
==>Coaching Program Home Study Course
— Sean Mize
P.S. Perhaps you have been thinking, I have questions for Sean. If so, you might be interested to know this: I do a weekly training call where I teach for about 30-45 minutes (sometimes longer) then I open the call for q and a – if something like that interests you, read this for more info (or to sign up):
==>Weekly Training and Q and A With Sean
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