The commonly used term in the im marketspace for inviting people who need what you have to your website is “traffic” To me, traffic is a bunch of cars on I-95 at rush hour. Traffic is megabytes of data swooshing through a copper or laser configured underground wire to get you your online videos streaming fast.
Traffic is NOT real humans who need what you have.
Personally, I believe that is one of the real problems with folks getting “traffic” online . . . they are looking for something that isn’t real. “Traffic” isn’t real, it’s just terminology.
I submit to you that what you REALLY want is interested humans who need what you have.
In a nutshell, you want targeted prospects. But wait, isn’t that a bit cold? Like fishing with a big net and hoping to catch a few “targeted prospects”
Why not think of “attracting people who need what you can teach or serve”?
Think of “traffic” as “attracting people who need what you have”
So although I may often use the industry-standard colloquialism in my trainings or lessons, please interpret that as “attracting the right people to your website” or “attracting people who need what you have”