You’ll be writing primarily 2 types of emails:
a daily email
these can get confusing, as they can often overlap
And inside either type of email – a daily email – or a campaign email – it might contain content, instruction, a sales effort, and so forth.
And there’s no right or wrong way to start writing emails (although it could be argued that if all you do is try to sell, that’s the WRONG way!!)
But I have found that if you start by writing a daily email, and then keep your best emails and convert them to emails in your email campaign, you accomplish both with the same effort.
And then you can layer on sales campaigns on top of that basic core daily email campaign.
So . . . that’s how we’ll start!