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#1073

Bob Moore
Participant

As others have stated, where you set it up is irrelevant. What I’ve learned is that the squeeze page has one function and one function only: Get the lead. In split-testing, I’ve found that the simpler you make it, the better.

You can have fancy backgrounds, fancy fonts, and fancy effects, but those are all distractors.

The simpler you make it, the better your conversion rates.

Just tell them, “Here’s what you need to do. Here’s how to do it.” Give me your email address. Simple.

By the way. . .on my squeeze pages, I NEVER ask for the name. Some people may disagree with me on this, and that’s fine. I just see it as an unnecessary step. It worked years ago, but people are more savvy these days.

They know you’re not writing a personalized email to them, so why bother? It’s just another hoop for them to jump through.

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