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Suzanne Sukhram

I’ve been on webinars with Daniel Levis where he said he didn’t worry about unsubscribes, CTR or any of those things. He was concerned about sales. He does most of his selling in the emails, so that when someone clicks through, they are more or less ready to buy. I’m on his list, and I’ve seen his emails, and the man does what he preaches. By the time you get to that link, you’re either going to click so you can buy, or you’re not going to click. There’s no clickbait, curiousity-type stuff.

Metrics are good, but as Sean said, context is important. Metrics don’t exist in a vacuum.

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