Reply To: Benefits Of A Newsletter
It really depends on whether or not your newsletter contains more value than your emails.
It should.
Most people don’t have the time to read a newsletter length email every day.
Besides, you can deal with a topic at a much deeper level in a newsletter.
And people are more likely to read it because it’s less frequent; unlike an email which may arrive daily.
So in a way, it’s the wrong question.
The right question is why do you send emails, and how would a newsletter deliver more or better value?
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy