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Reply To: Why do you need a ghostwriter?


Bruce Hoag

Congrats on the epiphany!

As you know, Bob, most people can’t write; but of those who can, few of them want to do it for a living.

I’ve mentioned this elsewhere, but this seems like a good place to say it again.

There are two categories of activities in your business: core work and non-core work.

Core work is what you sell. It’s what your customers pay for.

Non-core work is everything else.

Your goal should be do outsource as much of your non-core work as possible.

It may not be something that you can afford to do right away, but that should be the goal.

And do you know who you give your non-core work to?

Those people for whom it is their core work.

Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy

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