Jan Sandhouse Hurst
Scott (and all), I have an entire course on newsletters (two actually) based on years of creating dozens of newsletters, and I’ll be happy to share info here.
First question: What is your goal? How are you planning to use your newsletter? Is it to build a relationship with your existing community? Is it to get new traffic/subscribers? Will you be using it online or offline?
Next, who is your target audience?
Identifying your target audience and goal will help get you started in the right direction. Then we can take the next step forward.
And yes, a newsletter can definitely be a great marketing tool or income generator.