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Scott Hogue

Brian, don’t know if this qualifies, but I built my hypnosis business by promoting my website and the website gave useful information, had recorded samples, promoted me and offered a way to sign up for a free session.

So I ran ads in penny shopers, local papers, spoke at meetings, held free clinics and passed out many business cards that invited people to the website.

These things performed better than bing or google ads.

I could run a shopper ad for about $15 and have a return of $400-$500. Online ads didn’t come close. Keywords like weight loss and stop smoking were expensive.

People seemed more at ease according to their accounts after going online hearing my voice, hearing me explain what I do and how I do it, seeing the free offer and entering in their information in a simple form instead of having to make a call.

There is an old saying in hypnosis that the first thing you want to do is convince the prospective client you aren’t weird. My website and sample recordings put people at ease.

Maybe something here you can make apply to you.

Scott Hogue CChH

Scott Hogue CChH
Follow me in the "Use What You Learn Challenge" as I create a website using what I learn from Sean that is a Platform for my niche:

The thread on this group that explains it:

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