Reply To: Free Course Magnet
My personal experience is that a “course” as a giveaway gets a lower optin rate, but a higher buyer rate.
A download gets higher optin rate, but slightly lower buyer rate.
Not enough difference either way to make the decision . . .
I do like a time-delivered course though for keeping folks opening a series of emails (possibly labeled Lesson 1, Lesson 2, and so on )
The KEY is that each lesson much be good enough for people to WANT tomorrow’s lesson so that they will open tomorrow’s email.
Remember – today’s email open rate is influenced by the greatness of yesterday’s email itself 🙂
Sean
Do you want to learn how to start a coaching program that stabilizes your income and changes lives? If so, visit http://www.AnyoneCanCoach.com
Sean
