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Sean Mize

My personal experience is that a “course” as a giveaway gets a lower optin rate, but a higher buyer rate.

A download gets higher optin rate, but slightly lower buyer rate.

Not enough difference either way to make the decision . . .

I do like a time-delivered course though for keeping folks opening a series of emails (possibly labeled Lesson 1, Lesson 2, and so on )

The KEY is that each lesson much be good enough for people to WANT tomorrow’s lesson so that they will open tomorrow’s email.

Remember – today’s email open rate is influenced by the greatness of yesterday’s email itself 🙂


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