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Reply To: Autoresponder charges

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Dana Cassell

Excellent point, Sean. It reminds me of a consumer example I heard years ago – If you buy a shirt for $25 and wear it once, it is more costly than the $100 shirt you wore 10 times. When you don’t use it or get poor results, it is a costly item/service. Only comparing usage and results will allow you to make useful buying or retention decisions – which will be different for everyone.

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