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#4193

Leslie Leftley
Participant

Just keep in mind Jennifer,

As long as the platform you choose is congruent with your product/service that is its sole purpose.

It’s all about YOUR message getting heard above the noise of “same old, same old” solutions. Be different, position your offer well (i.e. approach from a new angle) and help solve their problems. All the bells and whistles (platforms etc) are secondary to you and what you offer.

Check on the your most successful rivals in your category, dismember what they do. Take out the best parts and do them better!!

e.g. Study a long, informative, complex post by a successful rival, and turn it into a cheat sheet. Perhaps even offer it as a lead magnet. You can learn and increase your own knowledge exponentially as you do your research. And then pass it onto your subscribers. They will love you for simplifying things for them. They will trust you, stay loyal and be happy to purchase from you.

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