Reply To: Niche and positioning Home Page › Forums › Ask Anything › Niche and positioning › Reply To: Niche and positioning November 2, 2017 at 5:28 pm #474 Don SturgillParticipant Niche is another word for “audience.” I think Sean is saying to look to your audience and how you can serve them. Problems arise when I try to be all things to all people. I can’t spin that many plates.