Reply To: Bogged Down In Metrics Home Page › Forums › Ask Anything › Bogged Down In Metrics › Reply To: Bogged Down In Metrics November 2, 2017 at 5:50 pm #513 Don SturgillParticipant Focus on those things that affect the bottom line: conversion rates at crucial points along the path … click-through, add to cart, average order value, etc. TheGood.com has some excellent articles about data centered decisions.