personally, I don’t focus too much on metrics . . .
I want to see lives changed, and I see that when I get emails or reports that that is happening.
of course sales have to happen, so I see that with the daily reports.
New subscribers have to happen , . .
but think about this:
which is better, 20% conversion or $1000 in revenue?
40% conversion or 200 new subscribers?
without context, neither matters
I’ll take 10% conversion with 100 new subs
or 80% conversion but only 5 new subs any day
same with revenue . . . I’d rather a LOWER conversion rate but more happy people
because happy people end up spending more anyhow 🙂
and that’s not reflected in a one-time conversion rate
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