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Sean Mize

personally, I don’t focus too much on metrics . . .

I want to see lives changed, and I see that when I get emails or reports that that is happening.

of course sales have to happen, so I see that with the daily reports.

New subscribers have to happen , . .

but think about this:

which is better, 20% conversion or $1000 in revenue?

40% conversion or 200 new subscribers?

without context, neither matters

I’ll take 10% conversion with 100 new subs

or 80% conversion but only 5 new subs any day

same with revenue . . . I’d rather a LOWER conversion rate but more happy people

because happy people end up spending more anyhow 🙂

and that’s not reflected in a one-time conversion rate


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