I don’t use FB advertising.
Even so, I thought I add something which I think will be valuable to you.
If you decide to use them, then make sure that they are one of a number of marketing methods that you use.
That’s because that real estate doesn’t belong to you.
And so FB could change something one day that could completely throw off your strategies.
For example, I read recently that FB is only going to show posts of those who advertise with them. Something like that.
Now even if you do advertise with them, you’re still not protected. They could insist on a minimum monthly spend, and if it was bigger than your budget, then your content wouldn’t be visible.
Your own website, on the other hand, is territory that you own.
Make sure that it has a lot of content on it so that people can recognize your authority when they get there.