I don’t have any experience using Native Advertising like Outbrain.
But I rarely if ever will click through the ad selection I see at the bottom of the page.
Advertorials on the other hand, I find very effective (from a reader perspective).
They contain useful information and look enough like an article to not trigger the fact that it’s an ad.
This is an older reference but contains some good info on the topic;
Some of the best advertorials remind me of the full page direct response marketing story/ads.
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