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Self-development/improvement is a huuuuuuge niche. It’s one of those where it’s impossible to be all things to all people. It’s kind of like internet marketing. You can’t necessarily say you’re in the IM niche. Does that mean your focus is affiliate marketing, video marketing, email marketing, product creation, traffic generation, etc., etc., etc?
Self improvement is the same animal. There are just so many sub-categories from which to choose. Decide in what area you can come off as an expert. Do you have experience in some particular topic? Is there some area in which you can create products and answer questions?
Keep in mind you don’t have to be an expert. Just choose an area that interests you and one in which you can do even a small amount of research. Is that becoming more organized, becoming more productive, using affirmations in your everyday life, overcoming addictions, or increasing productivity? These are just ones I came up with off the top of my head.
Just play to your strengths. If it’s something that you’re either passionate about or you want to know more about, you’re good to go. It makes research easy and more enjoyable.
I’m sure this is nothing you haven’t heard before, but I just wanted to give you my take. Best of luck!
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