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I agree with Don. Many will tell you that your list is the most important part of your business. I would reword that to say it is not the most important part of your business but rather an important part of your business.
Someone can take away my list. It’s a tangible asset that I could ultimately lose. No one, however, can take away my marketing knowledge.
Go ahead and take away my list. I have the knowledge to build another one. . .and another one. . .and another one. You get the point. No one, however, can take from me my knowledge.
Now, let me say this: If you’ve seen any of my previous posts, I’ve said that knowledge without action means nothing. I stand by that; however, if you have the knowledge and re-implement it, that’s another story. You’re using it to move forward.
Bottom line, use your knowledge to take action. No one can take that away from you. Make sense?
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