Core Implementation Model: What Are You Selling?

This question is really for Sean, though anyone in the forum is welcome to comment, too.

I’m reading the document called the Core Implementation Model.

Things are becoming clearer, though I’m not there yet.

The thing is that I’m struggling a bit to know what I’m selling.

I know what I’m good at, and I think I understand how people can use it, but even though I’m a writer, I don’t fully understand how to express it.

And when I look back at all those years trying to figure things out, I can see that the reason I struggled to write content and especially to create products was because I hadn’t clearly understood what I was selling.

Then, to top it off, I couldn’t get my head around the technical stuff.

So I’d work on one for awhile, and then shift to the other, and then back to the first one.

Now I’m a bit stuck.

I’m only on page 16. Trying to fill out the statement: I am DETERMINED to build a business that [and even though I want to ghostwrite, I don’t know what to say] . . . and changes lives [by – I don’t know, saving them time? promoting their business? . . .

If it’s unclear what you’re selling, then it’s impossible to know how you’ll change lives.

Over to you . . .

Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy

Topic

[Sean MizeMember]

Bruce

does this jog your mind on this:

Trying to fill out the statement: I am DETERMINED to build a business that writes great copy for internet marketers and changes people’s lives by helping them write great copy (or by writing it for them)

Sean

Do you want to learn how to start a coaching program that stabilizes your income and changes lives? If so, visit http://www.AnyoneCanCoach.com

Sean

[Bruce HoagParticipant]

I don’t remember it, but it gives me something to think about.

You should see the revised version up soon.

Should I put it in the Ask Anything section or somewhere else?

Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy

[Sean MizeMember]

Bruce

you don’t remember it because I just wrote it!

I wrote it for you!

Perhaps a better way for me to phrase my question is this way:

Does this get you closer to your statement?

Sean

Do you want to learn how to start a coaching program that stabilizes your income and changes lives? If so, visit http://www.AnyoneCanCoach.com

Sean

1 user thanked author for this post.

Bruce Hoag

[Bruce HoagParticipant]

If there was a laughter emoji, I’d click it.

Yes. It gets me closer.

Thanks. 🙂

Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy

[Author]

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